Although we live in an increasingly digital world, when it comes to advertising in the esthetics world, I’m here to tell you: Print is very much alive. Whether it’s direct mail, magazine advertising, or good old newspaper ads, print advertising…

I talk a lot about “the wow factor” in business, more specifically, what it means to truly go above and beyond in customer service. Lots of companies out there offer average service, and some, unfortun­ately, offer bad service, though they…

No matter how long you’ve been in this industry, you know how frustrating no-shows are—especially when you took the time to remind your client of his or her appointment. Still, there you are at three o’clock, then three fifteen, waiting…