skip to Main Content

The secret to making more money

Why are some estheticians making a lot more money than you? After all, you always provide the best services and products to your customers, right? Your treatment room is always meticulous and welcoming. Your skill set is current on the…

Read more

Your face is your brand

One of the best business quotes is that “people buy from people.” They don’t buy from big faceless companies, and in our industry, especially where services are so highly personal, they aren’t randomly buying products and services. Although the aesthetics…

Read more

Can hashtags #growyourbusiness?

Remember when the # symbol was known as the “pound sign” or “number sign”? Or if we’re getting fancy, the “octothorpe”? But that was so 2007! That was the year Twitter began using the pound sign as a method of…

Read more

Why buy from you?

In today’s aesthetics industry, competition has never been stronger and buying decisions, never so heavily influenced by outside sources. As a service provider and/or business owner, you owe it to yourself (and your livelihood!) to continually invent creative ways to…

Read more

30-60-90+ Days to success

Have you heard the saying, “A goal without a plan is just a wish?” It’s true! Yet, when it comes to having a solid marketing plan in place, I’m willing to bet that 95% of all spa businesses are simply…

Read more

Developing your marketing voice

Every business needs a voice. I’m not talking about an actual voice, of course, but rather the personality and emotion that others associate with your brand. What’s your voice? Is it communicating your desired message, and is that message translating into sales?…

Read more

The spa menu as a powerful marketing tool

Remember printed newspapers, magazines, and catalogs? Well, they’re still very much around but these days, many people prefer to do their reading and shopping online. With that in mind, how is your spa menu looking these days? Is it time…

Read more

Marketing without money

If you think marketing requires a lot of your time and money—or, hiring someone to do it for you—I’ve got good news for you! There are so many ways to get the word out about your business, none of which…

Read more

Shedding light

Even during COVID-19, non-surgical cosmetic procedures such as laser hair removal remain in high demand. While it has been commercially available for about 25-years, technology advances continue to make laser hair removal a very desirable procedure today, as potential candidates…

Read more

How to make email magic work

In a world where most of us are flooded with written messages—Facebook posts, emails, and yes, even snail mail—what makes a particular email stand out? Is it a certain font or text size? Riveting content? Consistency of delivery? In truth,…

Read more
Back To Top