Quick question: How can you promote your products and services in front of a live audience of hundreds or even thousands of people with very little cost involved? The answer: webinars! Many smaller business owners tend to shy away from webinars because…

Let’s say you’re with your significant other, checking out new cars. You aren’t ready to buy, but based on a recent repair estimate on your existing car, you know what’s coming. Then, you see the most amazing car. It’s shiny,…

With the spa industry constantly advancing, it can become difficult to stay up to date with the hottest trends and treatments to keep your spa at the top of its game. Louis Silberman, CEO of National Laser Institute, breaks down…

For many women and men, hair removal is more than a process, more than a routine and much more than simply a chore—it is a full-on battle. The current styles and trends for both sexes call for a smooth, virtually…

Even if you’re not a huge basketball fan like I am, I’m sure you know what a slam dunk is. In business, there are plenty of similar opportunities for that perfect, golden opportunity to run with the ball, if you…

Having practiced in the medical esthetic industry for more than five years, I have worked with numerous clients and treated each of them with customized plans. And while noninvasive treatment options, such as injectible fillers and cosmetic collagen enhancements, are…

You know social media is big, but do you know just how big? According to statistics, there are now 3.2 billion social media users worldwide, which is a staggering 42% of the current population. There are more individuals on social…

When was the last time your business had a makeover? While you might think your current look and message are perfectly fine, if it has been more than three to five years since you freshened things up, it’s probably time to…

It’s a new year—a new decade, and it’s the perfect time to talk about goals that you can accomplish on your own and goals that can be more easily accomplished with others’ help. What goals did you accomplish over the…

It has been said that there’s nothing new under the sun, but when it comes to marketing, there are still loads of creative ways to outshine the competition. It all starts with your certain somethin’ somethin’—what I like to call…