Times have changed! If you have no personal and professional branding, or have outdated branding - or if you're a little burned out - you'll like this email! The time is now, if you want to do well, really well,…
I've been thinking about the fact that half of our NLI grads and half our Louology members are medspa or aesthetics practice owners, RNs, medical directors, and some are employees. I often think about separating our Louology members for different…
One of the biggest things a lot of aesthetics and medical professionals forget is that the client experience more often starts online. YES! THAT'S USUALLY WHERE THE CLIENT EXPERIENCE STARTS! We've talked about your Louology professional profile - keeping that…
No matter what the day brings me, I always enjoy waking up, doing my morning routine, and getting to work. People always ask me, "How you you do it Lou? I always think, "Do what?🤔 This is regular life for me…
While Louology and our marketing software system, Revelana, is national in scope, it's such a pleasure getting recognized in our own backyard. The greater Phoenix area is a hotbed for medspas, and aesthetics training centers like National Laser and Injection…
When you’re ready to set up your Instagram business account, there are some easy tips to get you started. But one of the most important things to consider is the impression you will make on others. In life, love and…
Think about when you were a kid and wanted to open a lemonade stand to make a few bucks. Where would you set up your stand? At the corner of a busy intersection, or at the end of a dead-end…
In this article, I’m going to share with you the service strategies that my cosmetic laser and medical aesthetic training company uses to ensure we knock it out of the ballpark for each and every client. By implementing these pro…
Although we live in an increasingly digital world, when it comes to advertising in the esthetics world, I’m here to tell you: Print is very much alive. Whether it’s direct mail, magazine advertising, or good old newspaper ads, print advertising…
I talk a lot about “the wow factor” in business, more specifically, what it means to truly go above and beyond in customer service. Lots of companies out there offer average service, and some, unfortunÂately, offer bad service, though they…