skip to Main Content

Instagram Continued… Settings & Design Planning

When you’re ready to set up your Instagram business account, there are some easy tips to get you started. But one of the most important things to consider is the impression you will make on others. In life, love and…

Read more

The Power of Print

Although we live in an increasingly digital world, when it comes to advertising in the esthetics world, I’m here to tell you: Print is very much alive. Whether it’s direct mail, magazine advertising, or good old newspaper ads, print advertising…

Read more

The art of going above and beyond

I talk a lot about “the wow factor” in business, more specifically, what it means to truly go above and beyond in customer service. Lots of companies out there offer average service, and some, unfortun­ately, offer bad service, though they…

Read more

No show, now what?

No matter how long you’ve been in this industry, you know how frustrating no-shows are—especially when you took the time to remind your client of his or her appointment. Still, there you are at three o’clock, then three fifteen, waiting…

Read more

Staying connected with clients

Let me ask you a question that might seem a tad personal. When you think of buying undergar­ments, what company first comes to mind? I’m willing to bet that a majority of you think Victoria’s Secret. A few years ago,…

Read more

Raise your website ranking with SEO

As an esthetician, waxing expert, laser hair removal technician, etc. your main goal is to make others look and feel their best. In fact, I’m betting you’d rather focus on building relationships with your clients than marketing. I get it,…

Read more

Calendar your way to success

It’s one thing to have goals and another to have plans for executing them, but there’s a third component of this equation—putting your goals and plans on paper. Don’t waste your time, and money, wishing for success. Spend a few minutes today…

Read more

Making money with pay-per-click advertising

It’s one thing to have goals and another to have plans for executing them, but there’s a third component of this equation—putting your goals and plans on paper. Don’t waste your time, and money, wishing for success. Spend a few minutes today…

Read more

Webinars that wow

Quick question: How can you promote your products and services in front of a live audience of hundreds or even thousands of people with very little cost involved? The answer: webinars! Many smaller business owners tend to shy away from webinars because…

Read more

Emotional buying behavior

Let’s say you’re with your significant other, checking out new cars. You aren’t ready to buy, but based on a recent repair estimate on your existing car, you know what’s coming. Then, you see the most amazing car. It’s shiny,…

Read more
Back To Top