When you’re ready to set up your Instagram business account, there are some easy tips to get you started. But one of the most important things to consider is the impression you will make on others. In life, love and…
Think about when you were a kid and wanted to open a lemonade stand to make a few bucks. Where would you set up your stand? At the corner of a busy intersection, or at the end of a dead-end…
In this article, I’m going to share with you the service strategies that my cosmetic laser and medical aesthetic training company uses to ensure we knock it out of the ballpark for each and every client. By implementing these pro…
Although we live in an increasingly digital world, when it comes to advertising in the esthetics world, I’m here to tell you: Print is very much alive. Whether it’s direct mail, magazine advertising, or good old newspaper ads, print advertising…
I talk a lot about “the wow factor” in business, more specifically, what it means to truly go above and beyond in customer service. Lots of companies out there offer average service, and some, unfortunÂately, offer bad service, though they…
No matter how long you’ve been in this industry, you know how frustrating no-shows are—especially when you took the time to remind your client of his or her appointment. Still, there you are at three o’clock, then three fifteen, waiting…
Let me ask you a question that might seem a tad personal. When you think of buying undergarÂments, what company first comes to mind? I’m willing to bet that a majority of you think Victoria’s Secret. A few years ago,…
As an esthetician, waxing expert, laser hair removal technician, etc. your main goal is to make others look and feel their best. In fact, I’m betting you’d rather focus on building relationships with your clients than marketing. I get it,…
It’s one thing to have goals and another to have plans for executing them, but there’s a third component of this equation—putting your goals and plans on paper. Don’t waste your time, and money, wishing for success. Spend a few minutes today…
It’s one thing to have goals and another to have plans for executing them, but there’s a third component of this equation—putting your goals and plans on paper. Don’t waste your time, and money, wishing for success. Spend a few minutes today…