One of the biggest things a lot of aesthetics and medical professionals forget is that the client experience more often starts online. YES! THAT'S USUALLY WHERE THE CLIENT EXPERIENCE STARTS! We've talked about your Louology professional profile - keeping that…

Times have changed! If you have no personal and professional branding, or have outdated branding - or if you're a little burned out - you'll like this email! The time is now, if you want to do well, really well,…

They say they tried Groupon and got a huge response -but it attracted the worst clients ever.😟 The Groupon clients typically disappear after they snatch up their deal of a lifetime. Then, you take a loss, and never see them…

Every time you get an email from me, remember the world just changed a little bit more.  I also care about you as a professional (individual) as well as doing all I can to help build a "community" around you…

I got thrown into performing on-stage and on-camera years ago, and I absolutely loved it, but I have a tick I've had to overcome! Spoiler alert!  We all have SOMETHING wrong with us!😮 More importantly, we are all unique and…

My once/month live interactive Zoom mentor session is an example of gorilla marketing.🦍 If you do it just the right way, you'll get chased around, everywhere you go,  you bring value, and it becomes fun!. When one of my playful…

Don’t you just hate it when you get random e-mails for something you would never, ever buy? Unfortunately, some business owners mistakenly believe that it’s smarter to hit as many people as possible via email, because someone is bound to…

You’ve probably heard of search engine optimization, or SEO, which is simply the process of improving your natural ability to be found online without having to pay money for it. But not everyone uses SEO to their advantage because they…