As I’m writing this article, it’s Halloween and so I’m thinking about zombie costumes, Snickers minis and blood. But not real blood; blood, as in new customer blood. We all know that getting new customers is an important part of growing…
Every business needs a voice. I’m not talking about an actual voice, of course, but rather the personality and emotion that others associate with your brand. What’s your voice? Is it communicating your desired message, and is that message translating into sales?…
With so many businesses now communicating with customers via social media and online advertising, some people say the company newsletter is yesterday’s news. I disagree! I believe that even today, newsletters are one of the most effective, least expensive and,…
Wouldn’t it be nice if new customers stumbled through your door on accident every day? Through no effort on your part, they’d easily find you and happily purchase oodles of your products and services. UnfortunÂately, we know that building a…
One of the questions I’m often asked when teaching marketing classes is, how can I get more customers through social media? My answer is simple: start by posting the type of content that you would love to see and share. It sounds obvious, right?…
Why are some estheticians making a lot more money than you? After all, you always provide the best services and products to your customers, right? Your treatment room is always meticulous and welcoming. Your skill set is current on the…
One of the best business quotes is that “people buy from people.” They don’t buy from big faceless companies, and in our industry, especially where services are so highly personal, they aren’t randomly buying products and services. Although the aesthetics…
Remember when the # symbol was known as the “pound sign” or “number sign”? Or if we’re getting fancy, the “octothorpe”? But that was so 2007! That was the year Twitter began using the pound sign as a method of…
In today’s aesthetics industry, competition has never been stronger and buying decisions, never so heavily influenced by outside sources. As a service provider and/or business owner, you owe it to yourself (and your livelihood!) to continually invent creative ways to…
Have you heard the saying, “A goal without a plan is just a wish?” It’s true! Yet, when it comes to having a solid marketing plan in place, I’m willing to bet that 95% of all spa businesses are simply…