Every business needs a voice. I’m not talking about an actual voice, of course, but rather the personality and emotion that others associate with your brand. What’s your voice? Is it communicating your desired message, and is that message translating into sales?…

Remember printed newspapers, magazines, and catalogs? Well, they’re still very much around but these days, many people prefer to do their reading and shopping online. With that in mind, how is your spa menu looking these days? Is it time…

If you think marketing requires a lot of your time and money—or, hiring someone to do it for you—I’ve got good news for you! There are so many ways to get the word out about your business, none of which…

Even during COVID-19, non-surgical cosmetic procedures such as laser hair removal remain in high demand. While it has been commercially available for about 25-years, technology advances continue to make laser hair removal a very desirable procedure today, as potential candidates…

In a world where most of us are flooded with written messages—Facebook posts, emails, and yes, even snail mail—what makes a particular email stand out? Is it a certain font or text size? Riveting content? Consistency of delivery? In truth,…

Remember when you first started out in your business and you’d sit by the phone, praying that potential customers would find you? You don’t need me to tell you that even with a killer marketing plan, it can take time—a…

One of the things I regularly talk about in my marketing seminars is persistence. So many people struggle with this and unfortunately it’s one of the biggest reasons why businesses fail. Because let’s face it—dreaming about your goals is the…

Do you know what’s going on at your front desk? Does every client receive a warm greeting as soon as they walk in the door? Are they offered a beverage and relaxing place to sit while waiting for their treatment…

Hillary Clinton once said, “It takes a village to raise a child.” But I believe it also takes a village to grow a business—after all, your business is your baby, right? Many of us are tempted to think, when first…

Back when I was a kid (yeah, I know, during the dinosaur age), I used to love Mad magazine. It always featured a cartoon with a person speaking, and then, in a thought bubble over their head, what they were really thinking. Do you…