You know social media is big, but do you know just how big? According to statistics, there are now 3.2 billion social media users worldwide, which is a staggering 42% of the current population. There are more individuals on social…

When was the last time your business had a makeover? While you might think your current look and message are perfectly fine, if it has been more than three to five years since you freshened things up, it’s probably time to…

It’s a new year—a new decade, and it’s the perfect time to talk about goals that you can accomplish on your own and goals that can be more easily accomplished with others’ help. What goals did you accomplish over the…

It has been said that there’s nothing new under the sun, but when it comes to marketing, there are still loads of creative ways to outshine the competition. It all starts with your certain somethin’ somethin’—what I like to call…

If these aren’t “changing times,” then I don’t know what is! Since I opened my first medical spa 16 years ago, and soon after, a medical spa training school, I’ve had my share of ups and downs. We’ve all had…

As I’m writing this article, it’s Halloween and so I’m thinking about zombie costumes, Snickers minis and blood. But not real blood; blood, as in new customer blood. We all know that getting new customers is an important part of growing…

Every business needs a voice. I’m not talking about an actual voice, of course, but rather the personality and emotion that others associate with your brand. What’s your voice? Is it communicating your desired message, and is that message translating into sales?…

With so many businesses now communicating with customers via social media and online advertising, some people say the company newsletter is yesterday’s news. I disagree! I believe that even today, newsletters are one of the most effective, least expensive and,…

Wouldn’t it be nice if new customers stumbled through your door on accident every day? Through no effort on your part, they’d easily find you and happily purchase oodles of your products and services. Unfortun­ately, we know that building a…

One of the questions I’m often asked when teaching marketing classes is, how can I get more customers through social media? My answer is simple: start by posting the type of content that you would love to see and share. It sounds obvious, right?…