Let me ask you a question that might seem a tad personal. When you think of buying undergarÂments, what company first comes to mind? I’m willing to bet that a majority of you think Victoria’s Secret. A few years ago,…
As an esthetician, waxing expert, laser hair removal technician, etc. your main goal is to make others look and feel their best. In fact, I’m betting you’d rather focus on building relationships with your clients than marketing. I get it,…
It’s one thing to have goals and another to have plans for executing them, but there’s a third component of this equation—putting your goals and plans on paper. Don’t waste your time, and money, wishing for success. Spend a few minutes today…
It’s one thing to have goals and another to have plans for executing them, but there’s a third component of this equation—putting your goals and plans on paper. Don’t waste your time, and money, wishing for success. Spend a few minutes today…
Quick question: How can you promote your products and services in front of a live audience of hundreds or even thousands of people with very little cost involved? The answer: webinars! Many smaller business owners tend to shy away from webinars because…
Let’s say you’re with your significant other, checking out new cars. You aren’t ready to buy, but based on a recent repair estimate on your existing car, you know what’s coming. Then, you see the most amazing car. It’s shiny,…
With the spa industry constantly advancing, it can become difficult to stay up to date with the hottest trends and treatments to keep your spa at the top of its game. Louis Silberman, CEO of National Laser Institute, breaks down…
For many women and men, hair removal is more than a process, more than a routine and much more than simply a chore—it is a full-on battle. The current styles and trends for both sexes call for a smooth, virtually…
Even if you’re not a huge basketball fan like I am, I’m sure you know what a slam dunk is. In business, there are plenty of similar opportunities for that perfect, golden opportunity to run with the ball, if you…
Having practiced in the medical esthetic industry for more than five years, I have worked with numerous clients and treated each of them with customized plans. And while noninvasive treatment options, such as injectible fillers and cosmetic collagen enhancements, are…