Why are some estheticians making a lot more money than you? After all, you always provide the best services and products to your customers, right? Your treatment room is always meticulous and welcoming. Your skill set is current on the…

One of the best business quotes is that “people buy from people.” They don’t buy from big faceless companies, and in our industry, especially where services are so highly personal, they aren’t randomly buying products and services. Although the aesthetics…

Remember when the # symbol was known as the “pound sign” or “number sign”? Or if we’re getting fancy, the “octothorpe”? But that was so 2007! That was the year Twitter began using the pound sign as a method of…

In today’s aesthetics industry, competition has never been stronger and buying decisions, never so heavily influenced by outside sources. As a service provider and/or business owner, you owe it to yourself (and your livelihood!) to continually invent creative ways to…

Have you heard the saying, “A goal without a plan is just a wish?” It’s true! Yet, when it comes to having a solid marketing plan in place, I’m willing to bet that 95% of all spa businesses are simply…

Every business needs a voice. I’m not talking about an actual voice, of course, but rather the personality and emotion that others associate with your brand. What’s your voice? Is it communicating your desired message, and is that message translating into sales?…

Remember printed newspapers, magazines, and catalogs? Well, they’re still very much around but these days, many people prefer to do their reading and shopping online. With that in mind, how is your spa menu looking these days? Is it time…

If you think marketing requires a lot of your time and money—or, hiring someone to do it for you—I’ve got good news for you! There are so many ways to get the word out about your business, none of which…

Even during COVID-19, non-surgical cosmetic procedures such as laser hair removal remain in high demand. While it has been commercially available for about 25-years, technology advances continue to make laser hair removal a very desirable procedure today, as potential candidates…

In a world where most of us are flooded with written messages—Facebook posts, emails, and yes, even snail mail—what makes a particular email stand out? Is it a certain font or text size? Riveting content? Consistency of delivery? In truth,…