In a world where most of us are flooded with written messages—Facebook posts, emails, and yes, even snail mail—what makes a particular email stand out? Is it a certain font or text size? Riveting content? Consistency of delivery? In truth,…

Remember when you first started out in your business and you’d sit by the phone, praying that potential customers would find you? You don’t need me to tell you that even with a killer marketing plan, it can take time—a…

One of the things I regularly talk about in my marketing seminars is persistence. So many people struggle with this and unfortunately it’s one of the biggest reasons why businesses fail. Because let’s face it—dreaming about your goals is the…

Do you know what’s going on at your front desk? Does every client receive a warm greeting as soon as they walk in the door? Are they offered a beverage and relaxing place to sit while waiting for their treatment…

Hillary Clinton once said, “It takes a village to raise a child.” But I believe it also takes a village to grow a business—after all, your business is your baby, right? Many of us are tempted to think, when first…

Back when I was a kid (yeah, I know, during the dinosaur age), I used to love Mad magazine. It always featured a cartoon with a person speaking, and then, in a thought bubble over their head, what they were really thinking. Do you…

Spoiler alert: by the end of this article, you are going to be much more comfortable and excited about creating videos to boost your biz. While there are different reasons why so many people dread getting in front of a…

I’m almost embarrassed to tell you this story, but here goes. Not long ago, I was at a birthday party for a friend’s child. Of the 20 kids running all over the house, I think six of them had colds.…

Are you ready to learn how taking the time to brand—REALLY brand—can knock your whole profession, your business, your life—over the top? When you do it right, it really works. I always say, driving your success without a brand is…