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Beauty, Healthcare, Aesthetics Practices, & Medspa Founders

Step-By-Step Protocol

Hire a paralegal or lawyer to research and confirm you’re set up right.

Hint! The first questions your legal advisor will ask you are:

What do you have already, and what do you need done?
What’s your company name?
What services are you offering, and what equipment?
What equipment will you be using?
In what state, or states, are you practicing?
What are your credentials?
Who are you building your venture with?
Are you acting as your own medical director, or have one?
What is your medical director’s corporate setup, and terms?
If other people are involved, what is all of the above?

Have all your details ready for your legal counselor.
Time is money when it comes to legal!

Aesthetics and medical spa regulations vary, and often change, per state.

The relevant governing bodies include:

Uspto.gov – For international, national, and regional company name research, and to secure it legally.

Your state Corporation Commission – More company research and business registration.

Your state Medical Board – Equipment and medical director rules and regs.

Louology Hacks

Whoever you buy aesthetics equipment, drugs, or medical supplies from should know your state rules and regs!
Research small business trainings and events in your town. Build referral and mentor relationships, ask questions, and meet potential new clients!
Post your questions in credible industry groups that are hyper regional; in your state. Check Facebook, LinkedIn, or do a Google search!
Maybe even find grants and funding, especially if you’re a minority, or if you qualify for a specific niche.

Louology Hacks

Whoever you buy aesthetics equipment, drugs, or medical supplies from should know your state rules and regs!

Look in Louology Resources for answers, or ask questions during our monthly Inner Circle mentor sessions! 

Research small business trainings and events in your town. Build referral and mentor relationships, ask questions, and meet potential new clients!

Post your questions in credible industry groups that are hyper regional; in your state. Check Facebook, LinkedIn, or do a Google search!

Maybe even find grants and funding, especially if you’re a minority, or if you qualify for a specific niche.

Explore and define what top 1, 2, or 3 treatments you want to offer, and define your target clients clearly.

Explore and define where you want to practice, and your options:

Home-based – clients come to your home.

Mobile – like a guest star in select locations.

Mobile – you travel to you client’s homes.

Open your own office.

Consider renting out your space and your equipment to others.

Negotiate yourself into an existing practice.

Establish a unique practice inside a complementary business.

You may even decide to work as an employee.

Think it through. Don’t be hasty. Start smart.

You can use this success guide to help you hone-in on who you are, and what you want to offer!

Set up

Put your corporate structure in place.

You’ll need a corporate structure and employer ID (EIN), from your corporation commission, before you open a business bank account, or business financing.

Having a Banking Resolution helps streamline the process.

Choose a name, make sure it’s free and clear, get your logo and branding done – Then, make it great!

When you meet with a lawyer or paralegal to guide you through the pieces, you may even want to Trademark your name and brand.

Then, get insurance quotes from a trusted broker.

We recommend using powerful brokers who negotiate coverages and pricing for you!

Get website designed, and hosting set up right. Make sure it’s SSL secured!

Get secure SSL hosting, and a website created for you, and make sure it’s built the right way! SEO is extremely important to get traffic and rankings.

Get Google Workspace professional email, and connect your domain to it. Warm it up right so you’re deemed a safe sender!

Get your Google Biz / maps / reviews links! This is so important! This gets your found, and when managed well, this helps you completely dominate your neighborhood!

Get the social business pages of your choice set up.

Start posting your brand and your journey – get your pages indexed and start building your marketing list! Start creating exceptional content!

BTW, Reels and other videos rule the roost! Ask us about this!

Secure the forms and liability insurance you need before you start treating anyone!

Get all your software systems in place, and establish whether you want or need a HIPAA compliant EMR/EHR integrated into your software systems.

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Join our private Facebook group

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Subscribe to our ample YouTube channel

Attend the free monthly Crushing it in Aesthetics Expert Interview Zoom session. Listen-in on live Q&As and learn!

1st Wednesday of every month

Take advantage of our mentorship, ask us anything!

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