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No show, now what?

No matter how long you’ve been in this industry, you know how frustrating no-shows are—especially when you took the time to remind your client of his or her appointment. Still, there you are at three o’clock, then three fifteen, waiting…

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Staying connected with clients

Let me ask you a question that might seem a tad personal. When you think of buying undergar­ments, what company first comes to mind? I’m willing to bet that a majority of you think Victoria’s Secret. A few years ago,…

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Raise your website ranking with SEO

As an esthetician, waxing expert, laser hair removal technician, etc. your main goal is to make others look and feel their best. In fact, I’m betting you’d rather focus on building relationships with your clients than marketing. I get it,…

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Calendar your way to success

It’s one thing to have goals and another to have plans for executing them, but there’s a third component of this equation—putting your goals and plans on paper. Don’t waste your time, and money, wishing for success. Spend a few minutes today…

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Making money with pay-per-click advertising

It’s one thing to have goals and another to have plans for executing them, but there’s a third component of this equation—putting your goals and plans on paper. Don’t waste your time, and money, wishing for success. Spend a few minutes today…

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Webinars that wow

Quick question: How can you promote your products and services in front of a live audience of hundreds or even thousands of people with very little cost involved? The answer: webinars! Many smaller business owners tend to shy away from webinars because…

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Emotional buying behavior

Let’s say you’re with your significant other, checking out new cars. You aren’t ready to buy, but based on a recent repair estimate on your existing car, you know what’s coming. Then, you see the most amazing car. It’s shiny,…

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The 3 p’s to better business

With the spa industry constantly advancing, it can become difficult to stay up to date with the hottest trends and treatments to keep your spa at the top of its game. Louis Silberman, CEO of National Laser Institute, breaks down…

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The battle to be bare

For many women and men, hair removal is more than a process, more than a routine and much more than simply a chore—it is a full-on battle. The current styles and trends for both sexes call for a smooth, virtually…

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Score a slam dunk with a customer follow-up

Even if you’re not a huge basketball fan like I am, I’m sure you know what a slam dunk is. In business, there are plenty of similar opportunities for that perfect, golden opportunity to run with the ball, if you…

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